Our Story

Esoko started in 2005 as an experiment to see how the emergence of mobile technology in Africa, could improve the lives of rural communities across the continent.

The first project enabled the delivery of market prices via SMS, in support of work that FoodNet was doing with MTN in Uganda. In addition, Esoko set up a call centre to support local languages and address issues with literacy.

Over time we realized farmers needed much more than price information, and added weather alerts, crop advice, and linking buyers with sellers. Various research finds such services can improve incomes for farmers by roughly 10%.


The company then leveraged its technical platform and field force for the collection of information, using tablet devices and smartphones. This technology, Insyt, became the backbone of many large scale social protection programs in Ghana – helping agencies convert from paper, thus reducing cost, time and errors in targeting beneficiaries.

Organizations all over Africa have used our technology to collect and disseminate different types of information on people and markets via smart phone, tablet, web, SMS and voice SMS.

In 2016, Esoko incubated and launched Tulaa – a mobile commerce platform for rural consumers and producers in Africa.

Esoko has evolved over the years but remains committed to improving the welfare of rural communities by empowering them – and the businesses that serve them – through mobile technology. Join us!


Our Management Team

Daniel Asare-Kyei PhD

Ag. Chief Executive Officer

Daniel is a Geo-information scientist, agronomist and a farmer with over 10 years of experience working with smallholder farmers in Ghana . Prior to joining Esoko, he worked on USAID-funded GIS/agricultural projects with ADRA, Chemonics International, TechnoServe and ACDI/VOCA. Daniel holds a double masters in Geo-information Science from the University of Twente (Netherlands) and KNUST (Ghana) and a PhD from the United Nations University in Germany.

Godwin Cudjoe

Chief Technology Officer

Godwin started with Esoko right after university, and has led in the design and implementation of various applications on the platform. He is a Software Engineer with extensive experience in design architecture , building frameworks and software project management. He now leads the engineering team and ensures that Insyt continues to develop best-in-class software. Godwin holds a BS in Computer Science from the University of Cape Coast, Ghana.

William Agyemang

Director, Finance

William joined Esoko in 2008 after completing his first degree program from University of Cape Coast in Ghana. He practically set up the finance department of the Esoko group and also helped to incorporate its various subsidiaries.William was instrumental in closing investment deals with IFC & SEDF for $2.5m and for $1.5m with Lundin foundation and Acumen Fund. William’s expertise lies in international finance management and corporate finance; financial analysis and corporate governance; investment due diligence; taxation and audit procedures; and project accounting and donor funding reporting.

Castro Antwi-Danso

Director, Sales and Marketing

Castro has a unique mix of professional experience, from accounting to business development to law. Prior to joining Insyt, he worked for The Okyenhene (King of the Akyem Abuakwa Kingdom in Ghana) where he developed business for the Kindom both locally and internationally and managed their financial activities. Castro holds a B.Sc. Agric Economics degree from the Kwame Nkrumah University of Science and Technology (KNUST), Kumasi and a Masters in Business Administration (Finance) from the University of Ghana Business School. He is currently undertaking a three (3) year programme at Mountcrest University College (Affiliated to KNUST) leading to the award of a Bachelor degree in Law (LLB).

Bernard Adjei Oppong

Director, Product Management

Bernard has over 6 years’ experience in Mobile applications development for various platforms, with strong competence in embedded systems, biometric and electronic card mobile solutions. He is a very proficient software engineer who is excited about the invaluable benefits of mobile development in Africa. Bernard has a BSc. Computer Science from the Kwame Nkrumah University of Science and Technology.

Kate Ama Yeboah

HR & Admin Manager

Kate has over 6 years’ experience in Office Administration, with exemplary relationship development skills. Prior to joining Esoko, she worked as the HR & Admin Manager at TechMahindra (LCG) where she put in place processes for improving output at TecMahindra and ensured strict compliance of policies. Kate has a BSc. Business Administration (Human Resource Management) from Datalink University (Affiliated with KNUST)

Kwabena Frimpong

Director, Operations

Kwabena oversees the project management of serviced contracts, which includes training and deployment of field personnel; logistics mobilization; and timely evaluation and reporting to satisfy project deliverables. Prior to joining Esoko, he worked as a Research Officer at the Ghana Cocoa Board. Kwabena holds a BSc. Agriculture (University of Ghana) and an MSc. Agriculture Economics (University of Hohenheim, Germany)

Simone Fugar

Marketing and Communications Manager

Prior to joining Esoko, Simone worked as a Communications Officer at the Institute of Economic Affairs (IEA) where she was responsible for content development and M&E for the organization’s website and social media platforms. She is currently in charge of designing and implementing the communications strategy for Esoko’s services. Simone has a BSc. Economics and Politics (University of Bristol, UK) and an MSc. Development Management (London School of Economics, UK).